Vegan Cocktail Solution
Dr Yanni’s Magic Foamer is a groundbreaking drink solution crafted with a patented, plant-based formula. Infused with alcohol, it creates a beautiful foamy texture for cocktails, serving as a premium egg replacement. Designed to minimise wastage and eliminate the potential unpleasantness associated with using eggs in cocktails, it also offers versatile options for vegan and vegetarian-friendly drinks.
This web design project was developed to effectively promote the product’s benefits and appeal to a luxury cocktail bar audience, targeting hospitality businesses within the high-end market.
Design Goal
The Design Process
01
Use Case
The client’s old website was outdated and didn’t do a great job of showing off the value and benefits of their product.
It was put together by the owner using a basic template, and they admitted they didn’t have much experience with web design. They wanted a new site that really captured how amazing their product is, aimed specifically at the hospitality industry rather than just regular consumers. They were after something bold, experiential, and luxurious. Since the product is called “Magic Foamer,” they also wanted to weave in some fun magician-inspired elements into the design.
02
Design Objective
The goal for this design was to create something bold and striking. The client specifically wanted a mix of edgy, dark, and luxurious elements, while also tying in magician-inspired details to reflect the product name, “Magic Foamer.” We went with a dark, sophisticated design featuring strong, bold fonts and premium luxury imagery, giving the website the vibe of a trendy, upscale hotel. To add a playful touch, we used soft accent colours and custom magician-inspired graphics paired with cocktail visuals to make the design feel fun and dynamic.
We also included multiple cocktail recipe pages to boost SEO and added bold call-to-action elements to encourage visitors to place their orders.
