About this design
Renovations & Construction Website
Reliable builders for your home.
This specific design was centered on spotlighting the local construction and trades business, aiming at a local audience comprising homeowners, landlords, and prospective renters. Keeping this in consideration, the design’s essence was shaped by content that resonates with family homes, while incorporating a contemporary and professional design approach.
Design Goal
The Design Process
01
Use Case
The local construction industry is characterized by traditional and outdated business websites that often lack user-friendly interfaces and modern design aesthetics. As a local construction business in in a very competitive market by we opted for a modern online design that not only showcased their services but also established their brand as innovative and reliable.
02
Design Objective
The design was intended to appeal to both residential renovations and potential landlords seeking property maintenance. Therefore, it targeted families, homeowners, and potentially rental customers. The website’s content will consist mainly of homely decor and family-oriented images. Additionally, the goal was to showcase the range of services provided by local trades and construction companies without overwhelming potential users and customers. The aim was to present information in a digestible manner that allows users to fully understand the information provided.
03
Outcome
User-Centric Design: The user experience was central to the design process. Intuitive navigation, well-organized content, and responsive design were implemented to ensure that visitors could easily find information about the company’s services, projects, and contact details on various devices.
Showcasing Projects: The website prominently featured a portfolio section showcasing the client’s past and ongoing projects. High-resolution images, project descriptions, conveyed the business’s expertise and successfully demonstrated the quality of their work.
Brand Identity: The design integrated the client’s updated brand identity, including a new logo and tagline. This consistent branding across the website reinforced the business’s professionalism and differentiation from its competitors.
Engagement and Interaction: Interactive elements, such as contact forms, call-to-action buttons, and social media integration, were strategically placed throughout the site to encourage visitor engagement and facilitate direct communication.
