London Beauty Clinic
Lu Beauty Clinic is a professional aesthetics and beauty clinic based in the heart of London. The goal for the website was to showcase their services in a clear, engaging way while giving potential clients all the info they need without feeling overwhelming.
We made sure every page was optimised with SEO-friendly keywords to help the clinic rank higher on Google. The site was designed to sell their treatments with confidence by tackling any doubts or hesitations—featuring detailed treatment benefits, a handy FAQ section, and trust-building elements. The focus was on encouraging visitors to book appointments online and feel confident about choosing Lu Beauty Clinic.
Design Goal
The Design Process
01
Use Case
The client wanted a platform to effectively showcase and sell their services. Their main priority was ensuring customers had all the information they needed about each treatment to build trust and boost conversions. They also wanted to focus on SEO to drive more traffic to the site and increase bookings.
02
Design Objective
The design scheme was created to feel modern, feminine, and premium. We went with a contemporary look, using high-quality beauty stock imagery and custom graphics to enhance the overall aesthetic. The content is structured in a clear, organised way, making it easy for customers to browse without feeling overwhelmed. To drive engagement, we incorporated bold colours, intuitive navigation, and strong call-to-action elements to encourage customers to book online.
